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Announcing the Launch of Little Maven!

Aug 6, 2012 at 5:30am by Tori Spelling


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Everyone knows I've had a passion for designing kids clothes for years. So thats why I'm unbelievably excited to announce my partnership with JCPenney. My designs have found their perfect home! Now I get to create chic baby and kids clothes that also combine fashion and functionality at very affordable prices! With baby number 4 on the way, all of these elements are even more important to me! Can't wait to meet baby and bring him or her home from the hospital in new Little Maven Layette. I am thrilled to announce that on September 1st, my new line Little Maven by TORI SPELLING will launch in JCPenney stores nationwide and online!

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Don't get me wrong, there are some very sweet children's clothes, but I wanted something with a little more wow-factor. I wanted something that was equal parts fashion and function.

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My line will be a more eclectic, modern, and chic approach to childrenswear, with bright pops of color and fun, playful patterns. From tunics to blankets, I've got it covered. And for added assurance, all of the designs have passed Stella's style test and are Liam-approved for comfort (and Hattie's loved getting cozy in them!). They are kid tested and approved Moms!

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To see the entire Little Maven lookbook, check out this album my profile page and let me know what you think!

Love,
T

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    36 comments

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    • Christy B.
      Christy B.
      Jan 23, 2013 at 7:56am
      0 0
      I would love to pitch some ideas for the Little Maven Line.
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    • Marita Zyskowski
      Marita Zyskowski
      Dec 1, 2012 at 8:37am
      0 0
      JCP just informed me that they are only carrying tot sizes (24 mos and smaller). Darn I was really hoping to find pieces to fit my 3.5 and 5.5 year old. I miss not being able get great stylish pieces for my little buggies! Here's to hoping you will expand your recent re-launch to sizes 3t-5t and 5-10.
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    • Marita Zyskowski
      Marita Zyskowski
      Nov 29, 2012 at 12:52am
      0 0
      Question: will your new line include sizes above 24 mos? I checked availability on JCP and they only are carrying sizes 24 mos and less? I picked up a few pieces awhile back when they were littler - am looking forward to finding a few fun pieces now that they are getting bigger (he's 5 wearing a 5/6 & she's 3 wearing a 4/5). Thank you and Cheers with your new launch!
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    • Bingying Deng
      Bingying Deng
      Sep 10, 2012 at 11:08pm
      0 0

      You baby is so cute. The clothes are beautiful.

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    • Patricia Quinteo
      Patricia Quinteo
      Aug 31, 2012 at 6:13am
      0 0

      Little Maven looks like grandma her mom she so cute

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    • rae f
      rae f
      Aug 29, 2012 at 10:58pm
      0 0

      just bought the hooded poncho.... so cute!

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    • Kimberly Purdue
      Kimberly Purdue
      Aug 22, 2012 at 2:03pm
      0 0

      I can't wait. I have been waiting for Little Maven since I saw the episodes of Tori and Dean. I search on line and can find a few things on EBay, but otherwise I have been waiting. I will be at JCPenney on the 1st to buy my 3 year old some of your adorable stuff. Thanks Tori

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    • Lis
      Lis
      Aug 18, 2012 at 7:53am
      0 0

      I can't wait to get over to JCP in September! I have never been a big JCP fan primarily because of the poor selection of childrens clothing. JCP is so lucky to have you!


      One thing I want to know is - How in the world do you find time to do all of these things? I can't begin to imagine how you and Dean are able to accomplish so much and find time to be such attentive parents!

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    • Myeleah
      Myeleah
      Aug 17, 2012 at 7:36am
      0 0

      LOVE the pic of you & your little angel! The clothes are darling. I loved the "fashion show" episodes of your show so I knew your clothing line would be amazing. You are a multi-talented chica! I wish you MUCH success with the Little Maven clothing line! (how did you come up with the name?)

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    • doreen porzio
      doreen porzio
      Aug 14, 2012 at 11:48am
      0 0

      First of all, I Love the pic of you and Hattie Cat!!! Adorable!!! Congrats on The Launch of Little Maven!! I know how much that meant to you!! So Happy for you!! That was your Baby!! Beautiful clothes!! This line is a a definite fashion statement!! Chic meets modern & cool! Everything you don't already SEE!!... As I Always Say, You Are AMAZING!!! Congrats Again!! You deserve it, you worked hard to save it!! J.C. Penney is Extremely Lucky to have you!!! Woo Hoo!! Xoxo

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    • Catherine Ferrara
      Catherine Ferrara
      Aug 14, 2012 at 7:42am
      0 0

      Your new baby line looks amazing. I wish I had a little to strut in your clothing line. I guess I will have to buy them for my friends little ones and families little ones. That will be so much fun. JC Penney childrens wear need a boost and here you are to save the day. JC Penney is lucky to have you and so are the little ones. xoxoxox

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    • Hayley brooks
      Hayley brooks
      Aug 12, 2012 at 7:20pm
      0 0

      can't wait!!! how are us canadian mommies going to access? will we be able to order online?

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    • Caroline Coghill
      Caroline Coghill
      Aug 9, 2012 at 1:32pm
      0 0

      So excited for this! I was wondering when we'd see your children's designs again. My son and Liam have similar style choices so I'm always trying to keep up. I loved the colors, and the more upscale approach the styles have versus tees with sayings my kid doesn't even understand. For toddler boys, it can be super hard to find things that look nice when having to compromise on prices and quality. Can't wait!

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    • VERONICA WITT
      VERONICA WITT
      Aug 9, 2012 at 10:36am
      0 0

      Oh my gosh totally cannot wait! JC Penny kids clothes have been boring for quite some time, so yay!!

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    • Kristin Dorsey
      Kristin Dorsey
      Aug 7, 2012 at 9:15pm
      0 0

      Being creative is so important to me and I can see it is for you as well. Congratulations on your marriage, your beautiful children, for baby #4, and for your wonderful creative mind and talents. I enjoy watching your families life unfold through your show and want to thank you and Dean and of course those precious little ones for allowing me and so many others to be a part of your life. I have been married for 14 years (together for 18) to my high school sweetheart and have two wonderful daughters ages 4 and 3.

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    • Jeanne Tutt
      Jeanne Tutt
      Aug 7, 2012 at 7:59am
      0 0

      omg I'm so happy for you! I can't wait! I have 4 nieces and 1 due in September! sooo excited!

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    • Emily Beebe
      Emily Beebe
      Aug 7, 2012 at 7:37am
      0 0

      So cute and sooo accessible! JC Penny?? Wow...that's great!! Ummm...if you need any models, I gotta couple cuties on my hands ;) When are you guys back with your show?


      www.asweetbite.blogspot.com

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    • Stephanie Paul
      Stephanie Paul
      Aug 7, 2012 at 6:38am
      0 0

      Awesome Tori!!! I am so excited. My baby girl is due August 17 and I love to shop at JCPenneys. Now my baby girl can be dressed in your designs. YAY!!!

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    • lizrock22
      lizrock22
      Aug 7, 2012 at 6:12am
      0 0

      I am so excited about this line! I just love Tori! We will be at JCP in Septemeber to buy the fur vest outfit for two reasons... 1. because I LOVE it and 2. because that is my little girl modeling it!! I fell in love witht his outfit when she got to wear it earlier this summer!

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    • Manda Dieter
      Manda Dieter
      Aug 7, 2012 at 5:02am
      0 0

      Are there any baby clothes or just young children?


      I'm excited to see them! At jcp that's great affordable for everyone!

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    • Lemon Meringue
      Lemon Meringue
      Aug 7, 2012 at 4:02am
      0 0

      Congratulations! It's inspiring to see you doing and creating things near and dear to your heart. Love the pic of you and Hattie!

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    • Sharon Coffini
      Sharon Coffini
      Aug 6, 2012 at 8:08pm
      0 0

      That's great news!! What size will the clothes go up to?

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    • bcarr
      bcarr
      Aug 6, 2012 at 8:04pm
      0 0

      I have been waiting for Little Maven's comeback! YAY! SOOOO Happy!!!

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    • Kristina Carter
      Kristina Carter
      Aug 6, 2012 at 6:25pm
      0 0

      I am soooo excited!!! I can't wait until Sept 1st to start shopping!

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    • Ladibug
      Ladibug
      Aug 6, 2012 at 3:56pm
      0 0

      COME ON SEPTEMBER 1ST!!!!! So excited. I'm already lovin what I see. The striped Sweater for my little guy Griffin and the fur vest with dress for my sweet little Clover!

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