Mompreneur of the Month: Casi of CupcakeMAG

I recently interviewed mompreneur Casi Densmore-Koon about her fun fashion site cupcakeMAG. She has some great tips for all you mompreneurs, plus she’s giving away a makeover! Check it out:


What inspired you to start cupcakeMAG?

As the ringleader of four girls, my darling hubs, and our dogs Stella (a beagle), and a newly adopted Weimaraner, Hausse, cupcakeMAG became my full-time job very quickly. Majoring in fashion merchandising and journalism in college (while running a high-end boutique), I wanted the best of both worlds – to write about fashion. I started cupcakeMAG as a place to showcase my reviews and designer interviews while attending celebrity events, fashion events, and fashion week in Miami, LA and New York. I wanted my site to be a go-to place for all things fashion. Rather quickly, it branched out to product reviews, giveaways galore, DIY projects, home trends, beauty must-haves, celebrity interviews, and one of my favorites — a place to showcase artisans, Etsy designers and anything handmade. I am passionate about supporting small businesses and being a cheerleader for others in the same industry. In my eyes, we have no competitors, and I truly believe in karma. I never imagined that I would need to bring on a team, let alone call myself an entrepreneur! I am thrilled with the reputation cupcakeMAG now has – the support has been amazing!


What will readers find when they go there?

You will immediately read super-fab celeb interviews, must-have products we can’t live without, and pretty much all things stylish. We have lots of fun photo shoots and giveaways too! We like to keep readers in-the-know with all things fashion, home, and beauty and give them great content.

We have some super exciting news we are thrilled to share too! After lots of emails, tweets, and questions about what to wear and requests for fashion help, we are launching cupcakeMAG styles – virtual styling services! If you’ve always wanted a personal stylist but can’t afford one, cupcakeMAG has got you covered! We can thank our readers for inspiring us to put our styling skills to work – we now offer many different options for all different budgets, from a full-virtual makeover to la carte services for our clients, and we’re thrilled to be interacting with readers even more.

What’s your most popular feature?

Okay, I am not just saying this for obvious reasons, but cupcakeMAG fans love the Spelling-McDermotts! We have interviewed Tori four times on cupcakeMAG and Dean was our Man of Style and did an oh-so-fab interview with us too! Our celebrity interviews are always the most popular, followed by Etsy designers we showcase and our product reviews. Besides celebrity interviews, one of our most popular featured bloggers was Kelly Stamps – her cupcakeMAG interview got well over 25,000 hits.

What do you love best about your job?

I absolutely love being able to network with such amazing people. Every day I build new relationships with great people and I have met such supportive friends along the way. It truly is amazing what a little tweeting can do. Next thing you know, you’ve got yourself a best friend. And the reward factor is just incredible – I love getting emails asking to be featured, and when we respond the excitement is endless – you can feel the love in the email or the phone call. I love seeing a super small biz starting off with no sales and watching them grow. Being able to help them along the way by sharing them with our readers and being a mentor is a great feeling – knowing our jobs made a difference in their life. At the end of the day, you have to “do what you love and love what you do” in order to be successful – you have to follow your heart and every day that is just what I do – give your all or go home is what I live by. For our cupcakeMAG styles clients being able to see the end result and see how we have changed their life – even if it is a pair of shoes, it is so worth all of those sleepless nights.

Is entrepreneurship for everyone?

I was raised in a never give up, reach for the moon, you can do anything you put your mind to household, so yes, anyone can be an entrepreneur but in order to be successful – you definitely need to check a few things off your list before you give it a go.

Being an entrepreneur can often times be one of the hardest jobs in the world, besides being a mom. It takes lots of all-nighters, passion, drive and a go-getter attitude. There is no time to give up. You don’t have sick leave, you can’t just take a personal day – you can’t afford to lose that time. As an entrepreneur your biz becomes like a child – it is your baby so you devote lots of time. It is all about finding that balance. During New York Fashion Week, I barely sleep – same thing goes when we are working on anything with a time crunch, which is almost always. Business is always top of mind – even at home you will be concentrating energy on the next feature, photo shoot, review, client needs, etc. You must have a never give up attitude and tough exterior – you must push and be self-confident because most of the time you are working alone. You learn to accept things as they are and deal with them — you quickly learn from mistakes. You have to constantly be ready to solve a problem because there will be no one else there to blame it on. It is always go time.

You can never give up. If you want it, go after it and get it. I constantly am making lists of everything I want to do and I am happy to say I have checked so many off of the list. I write it down, get it done and check it off. You have to push yourself and believe – you can do it and sometimes you have to think with your heart to get there.


Casi’s daughter McKenzie

What are the biggest challenges you face as a mompreneur?

Time! If only we had 34 hours in a day. Ah, that would be amazing.

Another challenge is for some reason, people think I am some crazy robot but they need to realize, I am only human! Yes, I get hundreds of emails a day and everyone knows I most likely will read them right away but sometimes I don’t have time to immediately reply. Yes, I am professional and run a business, but I am also a mother of four girls and have a household to maintain. Sometimes your kids are sick, so you don’t have time to sit at your desk for twelve hours responding to emails, editing photos, taking conference calls, etc. I work 24/7 – all the time. Unless I shut off my iPhone (which never happens unless it died from over-use), I am constantly working. It also becomes very hard to shut off your mind – biz is constantly on the brain.


Casi’s daughter Sadie

As a mompreneur, how do you approach risk taking? And how does being a mom factor into your decisions?

When you take a big risk and beat the odds – the wow factor of the success is amazing – you live for these feelings. You have to take risks in order to be successful. I truly believe in going with your instinct – if that means taking a risk you have to go for it. Being a mom absolutely factors into my decisions. I don’t write about something I am not passionate about. I won’t suggest something I don’t absolutely love or have in my home, or use on my Littles.


Casi’s daughter Zoe

Is the professional personal? Do you find that you sometimes need to create boundaries between home life and work life?

You have to work on that perfect balance, which is hard. Yes, I will admit. There have been times where I get a last minute email to find out I am doing a phone interview with Steven Tyler just to realize I am home with my girls and this was so not in the schedule. True story! So what do I do? Immediately figure out a way to keep them entertained quietly while I hide in bedroom because shockingly, I don’t have a nanny. When you have a job like mine, disconnecting just doesn’t happen. It is hard to shut off work life and walk into home life especially with social media and technology. I can’t remember the last time I just really relaxed and had nothing on my schedule but I wouldn’t have it any other way! My schedule is always jam-packed and I’m a list-aholic. If you look under reminders and notes on my iPhone – it never ends. It is the only way I can truly stay organized.

The professional is personal – absolutely! I only have one twitter account – it is my business account but it is also personal. For example readers followed my youngest, Sadie, through her four week stay in the NICU while I still tweeted biz updates and tweeted pictures of Sadie in the hospital. Who I am professionally is very much who I am personally. What you see is what you get, and I don’t change my personality for business. However, you do have to create boundaries and balance the personal and professional. I often find myself filtering. Your presence online is a matter of choice. You choose the content, you create your comfort level – you are an original, or at least should be. I remind myself that I choose what to publish and when. You shouldn’t be paranoid about being too personal, you just need to remind yourself to balance in order to consider how you want to be perceived – after all, you are monitoring your own reputation.

Casi’s daughter Kennadi

What’s coming up for fashionable mamas this winter?

You can thank Kate Middleton for our ultimate accessory this season – hats. Berets, faux fur Cossack, turban headband – grab them up now! Knee high boots is the must have length and my daily go-to because it instantly makes a casual outfit pop. A great coat is always a must – go for a great pattern, bright color and opt for something that isn’t your average plain Jane pea coat. A great grey nail color is a must! We are in love with the Touring America collection from OPI! And lastly, any dress or top with a great Peter Pan collar. It instantly ups the ladylike factor and adds a little flare – you won’t even need a necklace!

What are your top mommy must-haves for busy moms on the go?

I am absolutely obsessed with Lehla Shop’s Magnebloom headbands (sold at InvenTORI) because they are perfect for those terrible hair days when you can’t just throw on a hat. Perfect for busy moms on the go!

My Timi & Leslie Charlie Pewter diaper bag is a must. Not only does it look like a fabulous bag (it doesn’t scream diaper bag), it fits everything I need for me and my Littles. I am all about the big bags. Oh, and of course, my iPhone 4.

MomAgenda Zebra Desktop Planner & lots of stylish notebooks from Vera Bradley are a must! Phil & teds strollers – couldn’t live without them – yes, my Verve is now a must-have accessory. They make life so easy!

My desk wouldn’t be complete without my Clairebella Personalized Melamine Zebra Tray from Layla Grayce — it is a major must – just love it! And lastly – I can’t go a day without my Star Candy undies {I know, ahhh!} but – I can’t wash them enough. Seriously, everyone needs the entire collection. Your booty will thank you later!

Thank you, Casi!

Win a Makeover From CupcakeMAG!

Casi is giving away a makeover to one lucky editorial reader! Details below:

One winner will get a full red carpet package valued at $500. This makeover package can be used for yourself, as a gift, or for a room in your home that needs updating. The package includes:

  • Two 30-minute consultations, one before and one after we complete your portfolio along with constant communication during the process via email.
  • Brief questionnaire to get all the details! Discuss options, style, budget and goals. This includes personalized wardrobe, accessory, hair and make-up styling.
  • We will send inspiration boards and all links to purchase your looks online.


For full details about this package and more, visit CupcakeMAG!

To enter for a chance to win, leave a comment below telling us why you need a makeover, then “like” CupcakeMAG’s Facebook page. I’ll announce a winner next week, so start commenting!

Photo Credit: Whimsy Baby Photo

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  • Teresa Hyfield

    I reeeeeally need a make over!!! Mom of 2 (girl 4, boy 3), trying hard to continue my small Etsy business, while also working part time being a teacher. I know if I start to feel more confident, with my style and work attitude, all of us at home can benefit from it…please help :)

  • Renee Tolison

    I would like this make over for my daughter (she’s 18)…..she really likes to be fashionable and at her school it is very important, she sooooooo wants to fit in…..however being a single parent with no support from her father we can’t always afford all the nice clothes and things, we only can get the basics……she gets very down on herself and I think this would give her a major confidence boost…..she is studying fashion in school and wants to pursue it as a career when she graduates, she has the designs on paper and in her head and I know she will go far…..This would be an awesome, life changing event for her if we got this……..

  • Ramie Roberts

    I would have to say I would redo my youngest daughter Olivia room she is 4 and it is still her baby room minus the crib and she wants a super hero themed room so I thought shabby chic super hero for a girl so I would really love the consultations because how do you make the hulk aka chunk thor iron man and captain america girly and her room not to themed. HELP!!!!!!

  • Stephanie Navarro

    What a wonderful inspiration you both are Tori and Casi. To know and see the words of other mom entrepreneurs is grounding and motivating. I am an entepreneur and mother of two. I have hidden in the closet to take on telephone calls while popping open play doh and opening candy through a cracked door. The lines or work criss cross like a racerback bra and somtimes I forget to delegate some crucial moments of time and beauty to ME. I am on my way to creating some balance here. I’ve recognized that I could use a little more of myself…just yesterday I allowed a purchase for myself…fuchsia platform heels. What on earth am I going to wear with them Casi?! They were indulgent…they celebrate Me and what I like…that’s important.

  • Suzanne Brown

    I would LOVE to win the CupmakeMAG makeover!! I need help bc I am the world’s worst when it comes to making decisions! I have a lot of ideas but can never nail anything down, maybe bc I like to much :/ I guess I need direction and think this would be the perfect opportunity to get some. I have looked over your site and think what you do is amazing and I love your style. I am a WAHM with three kids please help me make a decision!

  • Irene A

    I’d love to win the make-over, not for myself, but for my oldest daughter. She has done so much for me over the years that I want to be able to give her something special and I know this is something she would love. I’d love for her to be pampered for once and this would be a great treat not to mention a great way to start out the new year!

  • Danie

    I would love to win the makeover. It has been a rough but blessed last four years. After an ectopic pregnance, two c-sections chock full of complications that ultimately resulted in two beautiful babies, I have not really been able to get my style mojo back. Because of all of the complications with my last c-section my stomach may never go back to normal and I may always look like I’m expecting lol! I have been more inclined to just wear clothes that fit rather than look good. It is driving my husband nuts!!!!! I would love the chance to just have my hair done and feel like a human being again1

  • Melissa McMurchy

    I would love, love, love to win this for myself. I have always been a “comfy” dresser and not really cared much about my look but would get dressed up on occasion. In May of 2009 I had twin daughters born three months early. My smallest one weighed 1 lb. 4oz and has had 3 broken bones, blood transfusions, and 6 surgeries all before she was one. They are now 2 almost 3 and ever since then I gave up on my look even more and hardly ever get out of sweats. I do hae my own photography business and when conducting meetings I would like to make myself a little more presentable for that so that I dont look like a slob or tired, I want to better myself so I can better my company, not only for myself but for my family.

  • wanda estrada

    me win a makeover, that would be funny, I have several illnesses, and cant even makeover my own home, but it would be fun to get pampered , my husband and son miss that in me when I use to dress up, and now with a wedding in the future of my son I want to look nice, but what ever I do to my myself does not work. I want to let my family know I still can look goodl

  • shanna graffeo

    I have to say i would love to do my 5 and 2 year old boys room over!!(They share it) I think boys should have there own way of expressing themselves and there room can surely use it. Rooms almost need to invite you into them and there room just says i have stuff! Most of the time they spend running around the living room and not really having a place for them to invent themselves and express who they are!! This would surely help show them even as boys they can have style too!!

  • Megan Williams

    I would love, love, LOVE to win this! I have never really lost the “baby weight” from my 2 year old son and I was personal born with Spina Bifida (which makes it real had to workout and whatnot). Since I had our son, Landon….sweats and baggy shirts are my best friends. Our son was our “Honeymoon baby”, so it seems like I have been stuck in this sweats/baggy shirt thing for our whole (almost) 3 years of marriage. I would love to have the, means by winning this package, not only to give my husband something “new” to look at, but also for me! If I don’t win…its perfectly okay, as I am very greatful for whomever wins. BUT, as I talked about Spina Bifida before, I just wanted to get this out to somebody in the “Style” world: One problem I have always had was SHOES! I wear braces to support me walk and I can never find shoes that will fit with the braces…..and if I dont wear the braces, I can’t walk. As many girls would say, “Shoes can MAKE the outfit!” I am currenlty readying Mommywood and I love that Tori said she was bring “Closed toed shoes back”……I was like “Thank you, Tori.” To wrap this up, I am not looking to win (but would be super happy if I did), I am looking to get the word out that people with a disabilty want Style too…….If I win, could I hire Tori to design me shoes that fit, as if anybody could do it…she could!

  • Kristin Powell

    I would like to win a makeover because I have never known how to be girlie. I dress in jeans and tshirts. My mom just wasn’t that type and I never learned it. I barely know how to fix my hair, it stays in a ponytail like 24/7! I love love looking at fashion but am so intimidated by it! Recently on Christmas, my boyfriend of 2 1/2 years, told me how excited he was when I told him I was going to have my sister-in-law straighten my hair for me for Christmas Eve day when visiting his family. He is amazing and never complains about how I look, but explained that “it makes a guy proud when other people are talking about how nice his significant other looks…”. I just really don’t know the basics of being that girl but would LOVE to!

  • Alanna Caron

    i wou.d love to do this, as I am losing some unfortunate weight gain and want to reinvent myself for the next stage of my life, great health and looking to start some new business ventures, so I want to learn to be the very best me I can be!

  • Cristina LaRosa

    I would love a makeover for my little boys room. It’s a small 10 x 10 (or so) room that sleeps my three youngest (ages 3,3 and 4). I would love for them to have a functional room that is fun, fun, fun, as a room should be. We have integrated the children’s needs into every aspect of our home as we feel the home should refelct the needs of all who live there yet this room is still in transition. The dresser is broken and the three beds leave no room for anything else. I would really appreciate some creative direction and a prize package to get things moving!! Help me give my babies a place to dream!!!!

  • Gigi

    I would be eternally gratful for a makeover. I have a six week old baby boy and need a dose of confidence. People always say, oh you look so good but come on…dont we do that to make our fellow moms feel better? i would love to feel put together again even if just for a day!

  • Paula Giles

    Well, I would first like to say that I find both Casi and Tori an inspiration. I have been a Tori fan FOREVER but I am definitely now a fan of Casi and cupcakeMAG! I am a busy mom of two boys, 8 and 3, and I am a registered nurse. I would LOVE a makeover for my and my husband’s bedroom. It’s a little blah and could use some sprucing up. Seems like it’s often used as a “playroom” by our boys,lol! I would love it to have a romantic look as it’s just bland beige and littered with toys at the moment. Thanks for the oppurtunity to win!

  • Aimee Piccolo

    I am a busy mom of three, working and commuting just over an hour in each direction to school – still finishing my bachelor’s degree. My husband and I have been married for seven years, and just bought our first home a year ago. My husband and I are highschool sweethearts, and have three beautiful young children. We are still working thru the loss of our fourth child, who was delivered via c-section/emergency-hysterectemy at a very early 22 week gestation. My family has always come first, even when facing the deadly pregnancy complications we took on in 2010… my family will always come first. Either a makeover or room makeover would be more than I could ever imagine. Our house is not yet decorated, and the three kids are all in the same room. Our room is less than relaxing. My body has yet to recover from the emergency surgery. In 8hours i recieved 28 units of blood, had my baby delivered early and had my uterus removed. After weeks in the hospital i slowly came back, but my body and self esteem have never been the same.