Launch

Welcome to ediTORIal!

AZbpYU0TpPk2mJWBfutpTfxr.jpeg:Amazon:photo I think everything in life is an art. Your choice of words, what you wear, how you smile and put others at ease, the way you pack your kids’ lunches, or how you gift wrap a present, even the stuff you put in your purse, says something about you. Putting thought into everyday actions makes you feel great, and nothing is more touching than using your creativity to show how much you love someone. Ultimately, the details of daily life add up to who we are – so, why not strive to be inspired?

Even if you feel like going to the store in sweats and lounging in front of the TV drinking orange bang all day, you can do it in a comfy, yet chic caftan, while serving orange bang in a fabulous tumbler. My point is, whether you’re dressed to the nines for a major event, or enjoying a cozy day at home, you can do it with style, and you can share it with the people around you.

The idea for this website came from my desire to share ideas and inspiration for elevating everyday life. From crafts to entertaining, I love to be creative, and everything I do, from wrapping a gift, to writing a grocery list, to planning a surprise party, has a stylish, yet personalized feel to it. It’s possible to approach all areas of life this way, and living artfully doesn’t cost a thing – except a little creativity.

What’s In A Name?

Of course, picking a name for this site was the hardest part. It kept me up at night, long after the concept and design was complete. I brainstormed constantly and ran ideas by everyone from my family and friends to all my tweeps. I even looked to my chicken Coco, who was an especially good listener.

I finally came up with the name ediTORIal one night around 3am, while browsing ShopBop’s shoe salon. You’ve heard of sleepwalking? Well, I occasionally suffer from sleepshopping. It’s one way I get inspired (or that’s what I tell myself).

Anyway, the reason I love ediTORIal is it captures what we all do to get inspired: navigate through the noise, pick out the stuff we love, and narrow it down to a carefully curated selection of objects, observations, and images.

What You’ll Find Here

In ediTORIal, I’m sharing all of the ideas, icons, and trends that inspire me, and I’m asking you to tell me what’s inspiring you! I’ll be sharing my personal tips for decorating, entertaining, and developing a unique personal style. Plus I’ll be dishing about relationships and parenting, and asking such questions as ‘Don’t all little boys wear nail polish?’, ‘Do I need to be worried that Stella says she has a boyfriend?’, ‘Should I adopt more friends for Totes McGoats?’, or ‘Should I rename my home Green Acres? Or Tori&Dean: Home Sweet Farmhouse?’ Hmm, I should file that idea away for my next network pitch.

Lastly, ediTORIal isn’t just an online lifestyle magazine, it’s a social networking site where you can sign up for profile pages, post photos and videos, chit chat in the forum, and interact with me. I can’t wait to hear all about your likes and dislikes, what’s got your wheels turning, and the lowdown on your latest, greatest obsessions.

I hope that ediTORIal will be your go-to space for ideas and a source of inspiration about living beautifully – a place where we can all get inspired, find balance, discover our ideal lifestyles, and look fierce while doing it.

Love,
T

  • Autumn Garcia

    I absolutely adore this website. You’ve done a fantastic job with it. I can not wait to see all the upcoming goodies. =)

  • christina charuk

    Congrats! This is going to be fun :)

  • MISTY KAMMERER

    So excited to see what the future holds.

  • Laura H

    Lovin’ it!

  • Misty Star

    Congrats! I am soooooo….. excited

  • Sandy Jacobs

    Cute site Tori. :)

  • Darren Martin

    Beyond amazing! You’ve knocked another one outta the park, Tori!

  • Elizabeth LeDoux

    All the forum topics are my favorite topics! So excited to see how this all comes together.

  • Shelly Thomson-Blevins

    Awesome….can not wait to read and see more!

  • Valerie Watson

    I love this!! I’m having so much fun!!smiley-kiss.gif

  • Dee Fox

    What a great site Tori.. you are so creative in everything you do:)

  • Michele R

    WONDERFUL site Tori!!! smiley-laughing.gif

  • Kimberly Deacon

    I am so excited about this site! You are such an inspiration!

  • Julie Murphy

    Love this! And, who knew you could find so many words with Tori in them!! smiley-kiss.gif

  • Deanna DiMastrantonio

    Love you Tori! You are an inspiration to all woman to go out and stive for the best in life in what ever they want!

  • Deanna DiMastrantonio

    Love you Tori! You are an inspiratin

  • Deanna DiMastrantonio

    Love You Tori! You ar an inspiration to all woman to strive for the best in life, to believe in our selves and to never let them tell you NO!

  • Tara Titsworth

    I am so excited about this launch!!! I know that I am going to be inspired in so many ways!!

  • Mary Hinks

    Yay, I’m really liking this! It looks fab and I can’t wait to connect with others!

  • Jamie Kane

    Tori there is no end to what you are capable of. I admire you so much not because of your celebrity, but because of who you are and the way you connect with the public. I think you are brilliant. You inspire me to be a better mom, wife and person. I am a fan of your shows, your books and especially your jewelry line. Now I cant wait to explore this new website. Keep it up Tori.

  • Lindsay Del Priore

    This is a genius idea Tori!!! What a great way to connect people and share. Your words speak to me, everything should be fabulous and beautiful! Congratulations on all your successes. Now lets get ready to inspire and encourage!!

  • Allison Waken

    Love this idea! Can’t wait to see how the site grows and develops. I don’t know how you fit another thing in but good for you!

  • Crystal Irvine

    OMG, I am sooo excited about this site!!!! <3 Love you T <3

  • Jenni Easter

    I’m really looking forward to seeing everything on this Site, and it will become my “go to”. Thank you for sharing your life with us and I honestly don’t see how you do everything. You are a true inspiration.

  • Jackie C

    Very nice site! I will definitely be visiting often to keep up on what is chic!! I have been buying clothes and things for the house lately and then online I see that you have similar taste and I feel all proud of my chicness. :)

  • Kimberly Goosman

    Congratulations on the launch of ediTORIal! I am SO excited to have a place to connect and be inspired. I can’t wait to see what you have in store for the site as it develops. You are a wonderful wife, mom and business women…who just happens to be a celebrity too. You really are the model of a woman who can do it all and look fabulous in the process. Best of luck with the new site. I’ve already added it to my list of favorites. Thank you for sharing so much of who you are with us. Love you T xo

  • Nicole Reed

    I am so excited! Rarely do I take the time to fill out the profile info, upload the pictures or divulge so much of myself. Thanks for creating something so welcoming! Can’t wait to connect with others’ and learn more!

  • terry ledoux

    Wooo Hooo! I am super excited for ediTORIal! Great idea by the way.

  • Marla Murasko

    Fantastic. I can’t wait to see more!

  • Kristie W

    no clue how you find time to do all this stuff…I have alittle site on FB that I have been maintaining DAILY ( several times a day) for weight loss and it is starting to become hard to do…However it did help me lose 100 lbs in 8 months =) Good for you, Tori..you have achieved A LOT on your own and your fans can totally see that. I think it is pretty cool that your name is Tori and not Karen or Jennifer LOL you have a lot of options for titles…you rock!

  • Missy Mercado

    I’m so happy you have this new site! I love you and I will be checking in for any and all your tips. Love to u, dean and the kiddos.smiley-kiss.gif

  • Nicolette Terry

    I cannot even tell you how excited I am about this new site Tori! I love your family and all that you create!!! I am such a huge fan and I love that you are all so down to earth and REAL! I remember I was so excited when I wrote to you online during your season finale, when you were watching along live and I asked you about wedding advice and you answered! The best advice ever, to stop make eye contact and really take it all in. The day still went by in a whirl but we def followed your advice. Thanks! Its hard to believe it will be a year in August!!! Your the best and can’t wait to visit ediTORIal daily!!! Congrats on your lil bun in the oven too!

  • Catie Fisher

    I actually am currently in the process of starting my own business called The Cleaning Fish. I am an Army wife and have began to notice that a lot of the military spouses that work feel that they have to sacrifice a clean house or time with their families. So I am working at starting a business where I clean their house as often and as detailed as they like while they are at their job so that they have more time with their family because being a military family is hard enough with deployments and change of stations that family time is crucial. I knew that there were already a lot of cleaning companies out there so I took my business plan one step further and made it strictly for military families and lowered my rates drasctically so that they would be affordable.

  • Becky Bowman

    This post is the reason that I started following this blog. It changed my view on everything, including how I look at work every day. I look at everything as an extension of who I really am and that has changed a lot about how I get ready every day! So Thank You for this and for giving this mommy her groove back.

  • Mitzi McHenry

    Hi Tori,

    I was watching you on HSN and you said that you would like to hear ideas for future charm bracelets, my idea is for a baby’s first charm bracelet, for example, you could put a highchair for the first time they ate, little shoes for the first time they walked, a bottle, a little cup for they first time they drank, well I hope you liked the idea!

    Love you, Tori!!

  • Heather Rushing

    love this site…and have always loved tori and her beautiful personality! she is an inpirational supermomma that somehow does it all!

    take a peek in the window of my little shop and maybe you’ll find something sweet to pluck for someone special! i plan to do a longer write up when the kids aren’t hanging from my legs, lol! ;)

    http://www.babycakesanddecor.etsy.com

    thanks for the platform tori! you are lovely! xoxoxo

  • Tina Lands

    Casi, you and Tori both are an inpiration for us future Mompreneurs. I aspire to be one, and have been dragging my feet because I can’t seem to find enough time to manage it all. Knowing that you successful folks have the same issues alleviate some of the “I’m not good enough” thoughts that run through ones head.

    I would LOVE this makeover. I am up quite a bit on the scale post-pregnancy, have some hormonal bumps in the road, and could really use a surface pick me up! Last week I realized I had not had my eye brows waxed since my son was born three years ago! Thankfully, the lovely lady at Wicked Beauty in Hamilton, NJ said they didn’t look bushy and would have never known it had been that long. Here’s hoping I am the lucky winner, to complete to external overhaul and accept and embrace where I am at the moment.

    Keep doing what you love! I plan to and will be sure to share my details once I revamped my website.